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Cordius Group Product Launch
Cordius Group needed a high impact site to communicate a new suite of marketing automation services to new prospects including campaign coordination, on-demand collateral, on-time mailing, artwork and ad creation, asset & image management, brand enforcement, print inventory management, and program fulfillment.
Solution:
Using the client's theme idea, Acorn Interactive authored a streaming video and flash-based presentation to lead clients to register for a business assessment. We also provide tracking of prospect interaction with the site, passing this information to sales reps in real time. Mobile devices were also considered an important means of viewing the site and mobile phone-compatible presentation and video versions were developed and are served to the site visitor upon mobile device detection.
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Dining Joint Profile
San Diego Entrepreneur needed help in evolving and executing a new concept in restaurant and bar directories.
Solution:
Acorn Interactive provided consulting services in helping Dining Joint expand its initial set of ideas into a rounded suite of services that would have strong appeal to the public and encourage advertizing sales to the owners of restaurants, bars and eateries across San Diego County. Members can browse the largest, most accurate database of joints available, send invitations, read fortune cookies, view street camera views and maps, check distances, find joint features such as live music, dancing or internet access.
This highly interactive site emcompasses extensive geo-mapping, advanced database search capabilities, extensive backend membership capabilities that enables joint owners to post menus, classified advertisements, dynamically created coupons, specials, photos, joint profiles and more.. |

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Florida Real Estate
Exclusive Florida real estate development - West Bay Club needed to kick start it's sales program for two new towers during the early stages of construction.
Solution:
Acorn Interactive provided both a web site and real estate touch screen kiosks to be used in the sales office by sales people while talking to prospective buyers. Both the site and kiosk needed to provide buyers with high quality views of floor plans and amenities while also providing realistic walk-throughs of each condominium plan. To achieve this, computer-generated, virtual reality tours of each condo type were produced and converted to video. These high quality videos were then configured to stream from the site and within the kiosk to provide a realistic tours of the residences. The site also captures visitor information into a database for sales people to follow through. |

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California Cruisin
California Cruisin's casts off earlier site and launches new design in order to better-showcase its burgeoning, luxury fleet and to accomplish more diverse and optimized positioning within in Google.
Solution:
Acorn Interactive implemented a complete overhaul of the San Diego site, changing the previously static content to dynamic, database-driven content that could be more easily be updated as new charter yachts are added to the fleet and the business model changes.
Navigation was also rengineered so that with one click, the user could change from one yacht to another and view all its images and specifications, something that previously required 10-40 clicks.
Within two months of launch company's new site ranked number one on Google for the most coveted search phrase 'Yacht Charters in San Diego'. |

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ddsSolutions
ddsSolutions aim to be the premiere on-line
resource for cosmetic dentistry professionals.
Offering Internet-based training courses and
Seminars and Workshops held at client sites and at
other venues around the Country.
Originally the company had hired a web designer
who developed an entire site using Flash. Unhappy that the
site was invisible to search engines and the more complex
components remained undelivered, the company turned
to Acorn Interactive
to develop a dynamic site that would include client
personalization and an on-line training calendar and
scheduling system.
Solution:
Acorn Interactive integrated its
Event Management System that is easily populated
and updated by the client and enable courses, a class calendar,
training locations and directions to be easily accessible
to its client base. Following a registration process client
companies
can quickly enter any number of staff from their businesses
and register multiple attendees in a single step for any
of the courses offered
in the
calendar. Clients can then pay for registration on-line
using a secure credit card processing step and receive
a receipt.
Further plans are underway to incorporate an on-line directory
of dental resources and Acorn Interactive's search engine
optimization toolset. |

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Rosarito Beach Hotel
The most established and well known hotel
in Baja, The Rosarito Beach Hotel has worked hard to
develop a reputation for friendly efficient service,
comfortable accommodation and excellent food. Targeting
several different demographics, Rosarito Beach Hotel
needed to communicate its offerings and unique characteristics
to an audience in two languages. The hotel also wanted
to improve its occupancy during off-peak periods through
better managed promotions and a wider range of services.
Solution:
Acorn Interactive developed a database-driven, multi-lingual
content management system, incorporating hotel- specific
features such as a promotions management system, a room
showcase system, event calendar, news manager, spa reservations
system, virtual tours, eCards and integrated on-line room
reservations. |

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Health Stewards
Following the Success of Doctor Nick's Book, television appearances and seminars, Health Stewards needed a way to support its growing member base and provide them with the tools to interact with other members and create a sense of community and caring support.
Solution:
Acorn Interactive developed a database-driven, multi- custom content management system, incorporating user profiling, photoshows, weight-charting, member blog, encouragement posts, a mentoring system, historical progress tracking, a "friends" capability, recipe catalog, donation pledging tools and more. The results speak for themselves as more and more members continue achieve dramatic weight loss results through the support of the site. |

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Seabreeze Nautical Books &
Charts
Seabreeze Nautical Books & Charts is San Diego's
best-known and most comprehensive resource for sailors
requiring
navigational charts and books for cruising, education
or commercial shipping.
Recognizing that many of their clients spent
a great deal of time off-shore, the retailer looked
to Acorn Interactive to provide new ways to serve clients
abroad and increase repeat business, while also exposing
their inventory to a much wider potential customer
base.
Solution:
Acorn Interactive designed and implemented an on-line
catalogue and shopping cart that would align with and reach
this market. Incorporating secure credit card processing
and international shipping calculations, the store has
significantly increased the volume of orders sold into
new markets. Using Acorn Interactive's proprietary Search
Engine Optimization toolset, the company also improved
its positioning with Google and other search engines.
The
company plans
to expand further by offering an low-overhead version of
the site to offshore customers with very slow internet
connections. |

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Lawrence Equipment
An established Los Angeles manufacturer, Lawrence
equipment has grown into the world's largest provider
of highspeed flatbread manufacturing equipment. The
company's web site did not reflect the company's advancements
in technology, globalization, nor meet its needs for
showcasing an everchanging product line.
Solution:
Acorn Interactive developed a database-driven, multi-lingual
content management system, on-line catalog, revolving images
tool, dynamic futures feeds, an easily updateable 'tip
of the day' and FAQ system, a constantly changing 'featured
product' on the home page, a guided selling tool and lead
generation system, video streaming,
and encrypted
emails
to thwarte spam crawlers. All this in 4 languages - translations
to be added.
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BPI Autoforms
A long-standing supplier to the auto industry, BPI provides a large range of preprinted forms and promotional products to auto dealerships across the US. With its sales force spread thin across so many states, the company needed a cost-effective to extend its reach through the web and provide a way for prospective and existing clients to peruse and order product regardless of time zone variances.
Solution:
Acorn Interactive extracted the current profuct data from the company's existing inventory systems and designed and implemented an on-line ecommerce system, focusing on search engine optimization and the protection of the companies digital assets through automated watermarking. Real time UPS shipping quotes were also added to ensure accurate shipping calculations based on weight. The system was set up so that an ever increasing product range can be easily be managed by internal staff. |

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The Souljahz
Siblings Joshua, Jekob,
and Rachael Washington collectively known as Souljahz
(sole-juz), have a dedication to their mission rarely
seen among their peers. Inspired by the genius of fellow
performers like Michael Jackson, Lauryn Hill, Kirk
Franklin, and Tonéx early on, the Washingtons
chose music as their life's passion, quickly built
a solid following and were soon wowing crowds both
stateside and abroad with their thoughtprovoking lyrics,
energetic melodies, and undeniable stage presence.
Solution:
Acorn Interactive provided a dynamic site
to enable the band to communicate more effectively
with their fans via news, video, music, forum, branded
products available from the on-line store.
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Eclipse
Marketing
Eclipse Marketing approached Acorn Interactive
for assistance in raising funds for Tiger Creek. Recently
featured on Animal
Planet, Tiger Creek is a non-profit sanctuary, dedicated
to giving lifetime care to unwanted or abused members
of
the great cat family including tigers, leopards, and lions.
Solution:
Acorn Interactive provided some initial demographic research
of the target audience and focused on providing a site that
would align with donors and provide insight into Eclipse's
charter while raising their credibility. |
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Nautilus
Marine
As one of the largest yacht brokerages in
New Zealand, Nautilus Marine was rapidly outgrowing
its home-grown
web site. Unable to easily add and change listings and
manage its brokers, Nautilus turned to Acorn Interactive
to assist
with its on-line, web-based brokerage system.
Solution:
Acorn Interactive implemented its Yacht Brokerage System,
enabling secure back-end systems for brokers to list yachts
and manage the complete sales cycle. A complete redesign
of the site was undertaken at the same time. Online tools
for image handling, mailing list management, and referrals
were also developed.
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Accutech
Engineering
Representing a diverse range of engineering
services Accutech Engineering wanted to better communicate
its depth and breadth of experience in order to increase
credibility and improves its hit rate on larger, more lucrative
contracts. It also wanted more effective ways to collaborate
more effectively with clients in order to reduce administrative
costs.
Solution:
Acorn Interactive designed a new corporate identity for
the company, overhauled all stationery and developed a new
site to meet the objectives of the company. The site is
also lowering administrative costs by reducing demand on
internal staff for information. |
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Reeling
in Consumers with Information & Recipes
Farmed-raised salmon has been getting a lot
of negative press lately. Often founded on poorly supported
information this press has been detrimental to C Wirthy's
retail channel.
Solution:
C. Wirthy's site now provides consumers with an extensive
health and nutrition information resource, while deflecting
the negative press arguments. A database-driven recipe
section and FAQ is further boosting consumer interest
in salmon
as a dietary staple. As an added benefit, consumer support
costs are reduced as the site handles the many questions
that used to flood in day by day. |
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Luxury
Lifestyles Made Affordable
Most recreational assets lie idle for more
than 85% of their useful lives. Breeze Easy is changing
all that with a suite of services that clients access and
use in a secure area of their web site.
Solution:
Prospective clients can now learn about Breeze Easy's program
on-line and then register to take a tour behind the scenes. |

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Members can access
the private extranet portion of the site for scheduling
the use of their shared assets, monitor expense tracking
and scheduled maintenance, view usage of allocated time,
view legal documentation and more..
Acorn Interactive also created a new corporate identity
for the company & designed business cards and stationery. |
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Fraud
Assistance Prevention Case Study
My ID Fix first came to Acorn Interactive because
its site had failed to generate sales even though on the
surface the site seemed professional. |
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Solution:
Acorn Interactive first performed an in depth analysis
of the old site, the identity theft market and competition
and consumer psychographics. We also provided an analysis
of what ID theft victims and consumers were searching for
when looking for assistance. The site was then completely
redesigned and content developed that aligned with the needs
of ID theft victims and potential victims. By introducing
a strong educational and ID Theft prevention focus and by
repositioning products to clarify the differences and value
of each, My ID Fix is now pulling in the sales. The site
was optimized for search engine positioning and is steadily
increasing traffic as we continue to build popularity.and
fine tune key pages to make them easily found by people
looking for ID theft Assistance. |
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WYRF Boosts
Membership with Portal
Women's' Yacht Racing Fleet membership had
fallen steadily over the last three years to below
50% of peak.
Needing to get more people interested and also to create
a greater senses of community and participation, WYRF
commissioned
Acorn Interactive to develop a new site that would be easier
to maintain by non-technical members and more effective
in achieving its goals. |
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Solution:
Acorn Interactive delivered a database driven portal incorporating
an events calendar, news section, polling booth, event
photo
gallery, an on-line Forum, a store and shopping cart for
club apparel, a knowledge base for racing rules and tips,
a download section for membership and event entry forms,
a referral feature, FAQ and a global search tool. Traffic
is steadily increasing thanks to search engine optimization.
Now membership and event participation are once again
on
the rise. |
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Environmental
Consulting Case Study
JNE Associates provide a wide range of environmental
consulting services San Diego and greater California. WIth
the business maturing the CEO felt the company needed a
facelift and a way of generating more prospective client
inquiries. |
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Solution:
Acorn Interactive reworked the corporate identity to better
illustrate JNE's connection with environmental assessment
and measurement with an emphasis on wetlands and the coastal
environment.
A complete redesign of the web site followed with emphasis
on search engine placement.
This put JNE in the number one position on search engines
like Google (the leading search engine) for the 9 critical
search phrases that were pre-determined to drive the maximum
volume of qualified prospective clients to JNE's site.
Acorn
Interactive also expanded JNE's footprint, capturing business
not just from San Diego but from greater California. |
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Hospitality
Case Study
The Hotel Calafia is one of Baja's most famous
and established hotels with incredible views. But traditional
marketing techniques were failing to serve up the customers.
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Brief and Background:
Under considerable competitive pressure, Calafia needed
to claw back market share by raising its profile within
the Californian market. Because of its remoteness and unreliable
cross-border phone systems, it was recognized that the Internet
could play a crucial role in driving more business.
Solution:
Acorn Interactive began with an extensive digital photographic
assignment, designed to showcase the charm of the hotel
and bring out its best features. A complete redesign of
the web site was undertaken (As one executive said of
the
old site "it looks like it was designed by an enemy").
With weddings a major revenue stream, Acorn Interactive
provided panoramic, virtual tours of the wedding venues,
coupled with on-line wedding planner geared to capture those
planning to tie the knot in Baja or Southern California.
Calaifa received 150 on-line requests for wedding quotes
in the first two weeks of activation. An on-line room reservation
system was also added, increasing room occupancy levels
immediately.
Thanks to careful search engine placement and optimization,
Calafia now enjoys a much larger stream of new business
inquiries off its web site. The combination of increased
web traffic and a much higher conversion rate of browsers-to-guests
has increased business exponentially. |
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Real
Estate Case Study
Club Marena is a luxury, Ocean-front property
development located in Baja, just 30 mins from San Diego.
Club Marena increased the volume of inquires
and level of interest from its target market across the
border in the US. |
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Brief and Background:
Club Marena's original site did little to show off their
property and the luxurious ocean-front condominiums the
company
was constructing in Baja. The company also needed to overcome
prejudices and concerns about buying property in Mexico
and to educate consumers on the value in comparison to
equivalent San Diego properties.
Solution:
Acorn Interactive provides a combination of digital photography
and panoramic software expertise to deliver breath-taking
virtual tours that really show off the property and units
to the best advantage. We also provided a database-driven
real estate management solution to enable Club Marena employees
to enter details of properties up for resale via a secure
administrative part of the site. Property value comparisons
were added and sections to illustrate the lifestyle.
To capture a much higher volume of potential buyers, the
site was also optimized for major web search engines, driving
more prospective buyers to Club marena and ultimately sales. |
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Travel
Agency Web Site Development Case Study
Chayet Travel Network increases sales and customer
service through improved customer choice, convenience and
one-stop travel shopping. The San Diego-based company has
been delivering high-end travel services for over 18 years
to American and Mexican clients.
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Brief & Background:
With the travel industry in general under tremendous competitive
pressure, Chayet saw the need to focus its efforts on
high-end
travel, expand its client base in Southern California,
and offer on-line services to its discerning clientele.
While
providing offerings from tour, cruise and vacation providers,
Chayet also needed to be able to present custom travel
offerings
on-line.
Solution:
Acorn Interactive first developed a new corporate identity
for CTN and then continued to develop a web site technology
platform on which all travel offerings could be delivered.
This included the ability to pull and format hundreds of
pages of dynamic content from a over 200 different travel
sources so that Chayet would not have to maintain standard
travel offerings. Travelers can search by travel genre,
by destination or by provider.
To recognize their Mexican clientele Acorn Interactive
also added a multilingual feature.
To allow Chayet Travel top present custom travel offerings,
Acorn Interactive developed a database-driven travel catalog..
Through a secure administrative area, Chayet travel staff
can easily enter new travel packages and have them immediately
appear on the site. These travel offerings can be hidden,
displayed or featured with simple checkbox actions.
Acorn Interactive also added useful tools for travelers-
a currency converter updated daily via web-link, travelers
check list, scrollable, calendar and global weather information.
Links to services such as travel advisory notices, country
guides, restaurant info, time differences and travel books
are included. |
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Engineering
Web Site Development Case Study
Triton Engineering targets more profitable
contracts with on-line showcase of projects. San
Diego-based Triton Engineering is a marine and coastal engineering
San Diego-based firm. |
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Brief & Background:
Triton recognized that raising their profile and awareness
of work completed would enable them to land a higher percentage
of the larger, more profitable contracts.
Key was a project showcase to allow prospective clients
to get an overview of the breath of projects undertaken
by Triton and to drill down to those exhibiting similarities
to the services required.
Recognizing that sites need constant updating to reflect
changes in style and content, Triton requested that Acorn
Interactive develop back end tools that would enable non-technical
staff to add new projects and update the home page with
current news items.
Triton also lacked a Corporate Identity or Logo.
Solution:
Acorn Interactive developed a corporate Identity that reflected
Triton's involvement with structures
in and around the coast. A web-site framework was then developed
that would encapsulate a database-driven catalog to provide
a showcase for current and past projects.
Acorn Interactive also provided a secure, back-end administrative
console for Triton staff to effortlessly add, delete and
edit project profiles. |
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Hospitality Industry
Case Study
Kinnaird steps up business by increasing awareness,
and saving administration time. Kinnaird is a business conference
and private catering facility in Auckland, New Zealand.
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Brief & Background:
Kinnaird's new owners needed a web site that show-cased
their property as a venue for high-end business conferences,
weddings, private parties, catering, wine tasting events,
and a Cordon-bleu cooking school.
They also wanted to generate awareness within the business
community of Kinnairds suitability for business functions
and provide a way for those companies to book functions
on-line and select the catering and service options required.
Solution:
Acorn Interactive provided the photographic and digital
imaging services necessary to capture those images of the
facilities that would enable prospective clients to evaluate
suitability of the venue for a specific function.
Acorn Interactive then developed and optimized the textural
content to enable prospective clients to find them on major
search engines.
Printed brochures and digital brochures were also developed
to support mail marketing efforts. Acorn Interactive provided
Kinnaird with email marketing tools to enable them to generate
personalized email marketing campaigns to their target market,
driving additional business through the web site.
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Aquatic
Landscaping Firm Case Study
California Aquatics is a licensed and bonded
construction firm based in San Diego. CA builds and maintains
high-end pools, fountains, ponds, and aquariums for individuals’
homes, universities, towns, commercial office space, and
restaurants.
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Brief and Background:
California Aquatics’ former web site did not effectively
showcase their work, contained many broken links, missing
images and pages. The company wanted a better way of showcasing
projects, profiling their expertise and skills and enabling
prospective clients to check their licensing status and
view rate schedules. It also wanted to generate more local
business to reduce travel time and costs
Solution:
Acorn Interactive developed a thematic site that provided
the look that California Aquatics felt would appeal to its
corporate and high-income private-sector clients. It also
provided a database-driven project showcase that enabled
administration staff to easily enter new project descriptions
and images without the need for technical or web development
skills.
By careful search engine placement and optimization, California
Aquatics now enjoys a significant stream of new business
inquiries off its web site. In fact more business opportunity
than the company has resources for, enabling the it to
select
the more profitable local projects. |
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