AUTHENTIC LUXURY TRAVEL

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The Challenge


With the large among of noise in the travel industry its hard to stand out from the crowd. Yet Ranch and Coast Editor Elizabeth Hansen has grown her site and her brand by a quantum leap in a short period of time. The site caters to those who want to avoid the traditional, packaged tour and experience the culture and wonders of a country without leaving behind too many of the creature comforts. After a strong start the editor increased the site's reach and popularity by allowing selected guest writers to contribute articles to the site.

The Work


The original site used static pages. By moving content to a content management database we were able to add on a host of features, important to the site's appeal. These included geomapping of articles, advertising, database search, social media integration, photo media sales and more.